How To Tell Your Business Story In An Effective Way

If you are a marketer for any business across the b2b or b2c sector, the importance of branding is becoming more and more prominent for your consideration.

Because with so much competition in saturated digital markets, businesses need to diversify all the time in any way possible. This is what provides the attraction to differentiate from the competition beyond price points and general levels of service or quality level.

Customers are making decisions based on emotional reactions and for this reason, the story of your business as a brand and what it stands for, is crucial.

For marketers who are more technical minded, digitally focussed and more comfortable with using tools for SEO, Adwords or website visitor tracking for lead generation, the visual and certainly creative element can be a large stumbling block for taking the business on to a new level.

Here are some considerations to help with your perspective on adding value through messages and values as a company.

1. Trace the Journey of Your Product

To begin with storytelling for your brand, you should first trace the journey of the products or services you have. It will help you humanize the experience and make it more presentable to the people. When you don’t know your origin, you cannot use it in the storytelling which may become dull and boring.

2. Educate the Clients and Customers

Storytelling should have multiple purposes like sending a good message, solving some important human problems as well as educating the customers and important clients. For B2B, there are a good number of examples they can use for understanding how educating customers is useful and beneficial.

3. Write About Your Brand Origin

As you are done with tracing the origin of your brand, now it should be utilized. You need some great storytellers who play with the human feelings and make it as touchy as possible. It comes with experience. Use of cool words and human expressions in storytelling will be additional benefits.

4. Find Your Hero & Exploit it

What is your hero? You should ask yourself and start exploring it. For every B2B, they have some strong areas, better selling products or services and what makes them famous for. It can be anything. Your hero will make your story more interesting and exciting for the readers and customers.

5. Find Pain Point of Ideal Customers

All the businesses have some ideal customers with pain points. What are the pain points? The weakness or the areas on which customers cannot compromise. For example, in tech sector it is the security of their devices. People prefer secure operating systems. You need to find out the pain points of your customers to include them in your story.

6. Tell the Story of Your Founder

Sometimes, the founders or bosses have great stories to tell to the world. This is indeed a great way to improve your storytelling and make it more effective. You should start with this too. Be realistic and keep it simple. But make the story interesting and appealing to the customers. They will find reasons to buy your products or services.

7. Invest in Visual Storytelling

Microsoft, Google, IBM and all top tech brands use visuals when it comes to storytelling. Videos make the best impression on the users and customers. Take example of Microsoft and how it uses the visual storytelling in its benefits. You can create some amazing stories through videos and visuals.

8. Show Your Humanity Side

Many a time, showing humanity is way better than anything else. A lot of B2B brands exploit the humanity side of their business and tell people how they are working on making humanity feel better, have better resources and live better lives around the world.

9. Resolve Issues with Your Products

If your storytelling doesn’t resolve some important problems, you are not going to make an effect. For example, if you want to sell a browser, you have to tell people what issues it resolves and how it is better than other existing web browsers.


Summers can be easily called the most unpleasant season for the southeast-Asian countries. Here, temperatures can rise up to forty-degree Celsius in the peak of the summer. People struggle to live during these months because of the extremely hot and sultry weather conditions. Sometimes the weather conditions are dry and dusty and can harbor various types of airborne bacteria and viruses, which in result can make a person terribly sick over time. Moreover, such intense hot and humid weather conditions can cause heat strokes for people who stay in the direct heat for extended periods of time. During these months, people desperately look for shelter and relief from the heat. Air-conditioners can serve this purpose extremely.

Air-conditioners are machines that can help people find relief from the scorching summer heat. They recycle the hot air and bring in cool and fresh air for the people in a room. It is hugely beneficial for countries in the South-east of Asia like Singapore and India. People see a big upsurge in the sales of air-conditioners during this time.


Air-conditioners are machines that need care and maintenance like any other machine on earth. If they are not properly maintained, they tend to accumulate dust and dirt in their air filters and can be the root cause of unhealthy breathing air. More importantly, if anyone wishes to use air-conditioners over an extended period of time, it is important for them to take care of it.


There are several types of services that are provided by Eurohub, like Steam Washing and Chemical washing. They check and clean the air filter, front panel, and the cover. They help in the vacuuming of the drainage system and help to avoid leaks in the air-conditioner. They also provide a test run to determine if it is working smoothly or not and many more.

Basically, they provide all the essential Aircon Services in Singapore. They provide the best aircon servicing and aircon repair in Singapore.


There are several services offered by Eurohub Aircon Services, they are good at aircon servicing.

  • Steam Wash
  • Chemical Wash
  • Aircon Repairing
  • Aircon Maintenance


There’s another good aircon service in Singapore. It is the Cold Max Services

The services they provide are

  • Servicing the Air-conditioners
  • Cleaning the air-conditioner with a chemical wash
  • Chemical Overhauling of the air-conditioners
  • Gas top up for your air-conditioners
  • Repairing your air-conditioner
  • Installing your air-conditioner
  •  Checking up the Aircon VRV System


You can choose Cold Max Aircon services because they have

  • Excellent workmanship
  • They have no hidden cost
  • Their technicians are professionally trained and supervised
  • They are experts in all brands of air-conditioners.

Some of the through checks that are provided by Cold max Aircon Services for their customers are

  • The filter cover is cleaned and checked
  • The blopure is cleaned and deodorizers are added
  • The indoor cooling oil is clean and checked
  • The chemical cleaning part is not included in the Flush Drainage system
  • Cleaning and using the condenser oil
  • The compressor and the discharge pressure is cleaned.
  • The motor bearing is checked and lubricated
  • The gas leaking problem is not included.

The cold max aircon services have amazing reviews from the customers who can vouch for the great service that the company promises to provide. Additionally, the company offers a 180-day warranty for all their air-conditioner parts.


Eurohub Aircon Services definitely provides the best aircon services in all of Singapore, with great customer reviews and consumer support. Link:

They are cheap and affordable and will help anyone get the best experience in aircon servicing.

Finer Variation for the Proper Details in Business Options

Remember that publishers must judge the article quickly. The title and the summary are very important (avoid too long a title or too short summary). Headings and titles should be descriptive phrases instead of statements – pay attention to the length of the title (short), it is a good option that the original title is longer than a line of text.

Do not extend the content of the title, it establishes the expectation and defines the scope. The referees will be looking for that it fulfills expectations. Do not use words like “new” or “first time” if you can search for a title similar to yours with the keywords (editors and referees will consider these words highly suspicious).

Your summary should clearly state the objective:

Make sure you know the type of summary required (structured or not) for the journal you have chosen. You can initially give the main objectives about the importance of your study, do not include a long introduction. More than one or two sentences, it’s probably too much. With the Tands journal publications this is the best deal right way.

Manuscript: Introduction

You must start from the premise that nobody will read the summary. The introduction is the beginning of the study. Be sure to define the abbreviations when they are used for the first time. Provide background information that explains the problem and current knowledge about it. Try to use the most recent bibliography that you have available. In most areas of study, this implies the use of relevant references less than five years old.

Explain what the researchers need to understand / investigate yet. This will lead you directly to the objective of this study.

At the end of the introduction, you should clearly indicate the hypothesis / objectives and make a brief description of the experimental reasoning. These sentences should be logical for readers once they have read the introduction. If this structure is followed, the introduction will easily move the reader to the next section (materials and methods or results, depending on the format of the journal).

Manuscript: Materials and Methods               

The basic question to consider in this section is, “How does my research lead me to answer my questions?” Be sure to answer this question thoroughly. Look up the requirements of the journal about specific phrases that you need to include in the experimental section about:

  • animal treatment ethically / approval committee
  • approval of studies where human involvement is involved

It must list the origin of the cell lines and reagents (if this information is not included, the manuscript can be withheld during the initial process, which will imply a loss of time). Make
sure that the experimental methods are explained in sufficient detail for reproducibility.